Jonathan Horowitz
I build things and help people make the right calls.
Independent product, strategy, and operations work. I create clarity by helping make the tough decisions. Sometimes that means making something new.
01 What I do
User-centered and systems-minded: I find the real problem, make the honest calls, and get to an answer that actually works. Strategy to decide where to play, data-driven operations to know when to claim victory.
02 Selected work
A tool to help prioritize when prioritizing is hard — stack-ranking and binary thresholds make it easy to know what to do next. →
Keep the money, dump the "Trump." A Chrome extension that automatically changes "Trump Account" to "[your text] Account" — politics don't belong in planning kids' futures. →
Like Tinder, but for making a lot of decisions — fast.
03 About
I've spent 15+ years turning ambiguity into shipped outcomes — creating the most-loved self-checkout experience in retail across 2,000+ Home Depot stores, predictive sales models and global marketing for Fortune 100 brands, and the operating rhythm for a 500-person org. Today I work at a Very Large Insurance Company®, and build my own products on the side.
Systems thinking, customer obsession, and a conviction that data is the way (SQL is my love language).
04 Now
- Building On Deck — leaving PDF cheer-competition schedules in the dust.
- Consulting on practical AI enablement (turning non-users into evangelists), AI-powered operations (what should the robots do?), and product roadmapping (what we shouldn't do matters more than what we should).
- Building decidr — an API-driven way to make a lot of decisions, fast.
- A spoiler-safe wiki for the Dungeon Crawler Carl series.
05 Get in touch
Or copy: jonathan@witzcraft.com